Since the end of 2023, we already had many marketing channels to choose from. Some companies focus on just a couple of them, while others create comprehensive campaigns that span multiple levels and screens, leveraging multiple channels. Regardless of the decisions you make, focus the power of marketing this 2024 on personalization, user-generated content, AR & 3D object creation, CGI, and AI tools.
Personalization
We are beginning a new era of personalized marketing. This strategy is adapted according to the characteristics and information provided by the client to enhance the final sale. Its goal is to reach the audience with the solution they are looking for and create an individual experience with each customer.
Personalized marketing requires a large amount of data about a customer or group of customers, starting from:
- Lifestyle
- Demography
- Spending levels
- Most purchased products
- Purchasing patterns
You should also consider where your customers spend the most time, how they like to learn about products or services related to yours, and how they prefer to buy.
This data must be converted into a marketing action, so different channels are needed (today mainly social media, which continues to be the marketing channel with the highest return on investment, according to HubSpot’s 2024 State of Marketing & Trends Report).
User-generated content
Using consumer-generated content is another way to create personalized marketing. It consists of offering (reposting) content created and shared by the client. For example: Instagram photos or stories, a post on Facebook or Twitter, and even short videos on TikTok or YouTube. X is also looking to include more video content in users’ feeds.
Content and ads could be created just for the client based on what they said, viewed, liked, and what appears on their social media channels, and the client helped create their ads.
AR & 3D object creation
The next step of digital interaction is the creation of immersive environments with AR (Augmented Reality) and VR (Virtual Reality), where also 3D objects coexist. Some examples of these worlds are Fortnite, Minecraft, and Roblox.
Explore how these tools can develop the presence and representation of your brand through 3D digital versions of your products in these new spaces.
AI tools
With AI-powered insights, more businesses can now create individualized experiences that lead to greater customer engagement and loyalty.
From copywriting to audio and video creation, generative AI tools are expanding into more areas. These systems are also evolving and exploring co-creation alternatives, so you need to understand them before applying them to any of your marketing processes.
If you´re looking for a flexible office/warehouse space for your business Workhub is the ideal spot for you.
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